Aguinaga Maria Business Case free essay sample

This causes Obama (who is the official first cyber-warfare president) to not only worry about who is attacking his military but who is attacking and targeting his country. 2. Question There are people, organizations and technologies that are responsible for cyber-warfare. These include People: Representatives of Congress are responsible because they failed to pass two executive orders that President Obama wanted to pass in 2012.Organization: The Obama administration is also responsible for cybercafà © because in 2013, they accused the Chinese government and P. L. A. For attacking the U. S. Government. They wanted to avoid the confrontation because the U. S. Needed the help of China in dealing with the military and nuclear threat created by North Korea and Iran. Technology: There was something called a wiper agent named Dark Seoul, which overrates the master boot record (MBA).North Korea attacked the Chinese-written Gonad exploit kit, which attacked and infected PCs. This created a zombie computer and the attackers had access to any information. We will write a custom essay sample on Aguinaga Maria Business Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3. Question There are some solutions for the cybercafà © problem. These solutions include Solution one: the Obama administration began helping all Asian and Middle Eastern allies in enforcing their computer network defenses against any threats coming from North Korea and Iran.They have been helping them by also supplying any advanced hardware, software and raining programs Solution two: China and the United States have an increased diplomatic pressure in how to deal with the attackers coming from North Korea and Iran. This is because China happens to be North Koreans trading partner and important ally. Also China depends on Iran for its energy needs. The only way they can have a solution for cybercafà © is by controlling it.

Ipl Scandals Essays

Ipl Scandals Essays Ipl Scandals Essay Ipl Scandals Essay - The  Indian Premier League  (IPL) is a professional league for  Twenty20  cricket  championship in  India. It was initiated by the  Board of Control for Cricket in India  (BCCI), headquartered in  Mumbai,Maharashtra[3][4]  and is supervised by  BCCI  Vice President  Rajeev Shukla,[5]  who serves as the leagues Chairman and  Commissioner. It is currently contested by nine teams, consisting of players from around the cricketing world. - However, the league has been engulfed byseries of corruption scandals. - Controversies involving the Indian Premier League From Wikipedia, the free encyclopedia The  Board of Control for Cricket in India  (BCCI) has found itself in the middle of many conflicts with various cricket boards around the world as a result of the  Indian Premier League  (IPL). The main point of contention was that signed players should always be available to their country for international tours, even if it overlaps with the IPL season. To address this, the BCCI officially requested that the  International Cricket Council  (ICC) to institute a time period in the International Future Tours Program, solely for the IPL season. This request was not granted at a subsequent meeting held by the ICC. [1] Contents  Ã‚  [hide]   * 1  Conflicts with the England and Wales Cricket Board * 2  Media restrictions * 3  Conflict with Cricket Club of India * 4  Suspension of Lalit Modi * 5  Chirayu Amin named IPL interim chairman * 6  Termination of the Kochi franchise * 7  2012 spot fixing case * 8  References| - edit]Conflicts with the England and Wales Cricket Board Because the inaugural IPL season coincided with the  County Championship  season as well as  New Zealands  tour of  England, the  ECB  and county cricket clubs raised their concerns to the BCCI over players. The ECB made it abundantly clear that they would not sign No Objection Certificates for players- a prerequisite for playing in the IPL. Chairmen of the county clubs also made it clear that players contracted to them were required to ulfill their commitment to their county. As a result of this,  Dimitri Mascarenhas  was the only English player to have signed with the IPL for the 2008 season. [2] A result of the ECBs concerns about players joining the IPL, was a proposed radical response of creating their own Twenty20 tournament that would be similar in structure to the IPL. The league - titled the  Twenty20 English Premier League  - would feature 21 teams in three groups of seven and would occur towards the end of the summer season. 3]  The ECB enlisted the aid of  Texas  billionaire  Allen Stanford  to launch the proposed league. [4]  Stanford was the brains behind the successful  Stanford 20/20, a tournament that has run twice in the  West Indies. On 17 February 2009, when news of the fraud investigation against Stanford became public, the ECB and  WICB  withdrew from talks w ith Stanford on sponsorship. [5][6]  On February 20 the ECB announced it has severed its ties with Stanford and cancelled all contracts with him. [7] - [edit]Media restrictions Initially the IPL enforced strict guidelines to media covering matches, consistent with their desire to use the same model sports leagues in North America use in regards to media coverage. Notable guidelines imposed included the restriction to use images taken during the event unless purchased from  cricket. com, owned by Live Current Media Inc (who won the rights to such images) and the prohibition of live coverage from the cricket grounds. Media agencies also had to agree to upload all images taken at IPL matches to the official website. This was deemed unacceptable by print media around the world. Upon the threat of boycott, the IPL eased up on several of the restrictions. [8]  On 15 April 2008 a revised set of guidelines offering major concessions to the print media and agencies was issued by the IPL and accepted by the  Indian Newspaper Society. [9] - [edit]Conflict with Cricket Club of India As per IPL rules, the winner of the previous competition decides the venue for the finals. [10]  In 2009, the reigning Champions,  Deccan Chargerschose the  Brabourne Stadium  in  Mumbai. [10]  However, a dispute regarding use of the avilion meant that no IPL matches could be held there. The members of the  Cricket Club of India  that owns the stadium have the sole right to the pavilion on match days, whereas the IPL required the pavilion for its sponsors. [11]  The members were offered free seats in the stands, however the club rejected the offer, stating that members could not be moved out of the pavilion. [10][12][13] - [edit]Suspension of Lalit Modi On 25 April 2010, the BCCI suspended  Lalit Modi, the IPL chairman, for alleged acts of individual misdemeanours. The suspension notice was served on him by Rajeev Shukla, BCCI vice-president, and N Srinivasan, the board secretary, sending an e-mail to the same effect. It followed a day of negotiations with interlocutors attempting to persuade Modi to resign but pre-empted a potentially flashpoint at a scheduled IPL governing council meeting, which Modi had said he would attend. Modi was officially barred from participating in the affairs of the Board, the IPL and any other committee of the BCCI. [14] - edit]Chirayu Amin named IPL interim chairman Chirayu Amin, an industrialist and head of the  Baroda Cricket Association, was named interim chairman of the IPL by the BCCI, following Lalit Modis suspension. [15]  According to BCCI, many important documents were missing from the IPL and BCCI offices. Many of the records are missing. The IT is asking for documents. We dont have them. We have asked BCCI CAO Prof Ratnakar Shetty to look into the missing records and papers, said BCCI President Shas hank Manohar. [16] - edit]Termination of the Kochi franchise On September 19, 2011, the newly elected BCCI president N Srinivasan, after the annual general meeting in Mumbai, announced that the Kochi Tuskers Kerala IPL franchise was terminated by the BCCI for breaching its terms of agreement. Under the terms of the agreement, each franchise has to submit a bank guarantee every year that covers the fee payable to the BCCI. The 2010-founded team was bought for Rs 1,550 crore and the consortium has to pay a bank guarantee of  156 crore every year till 2020. 17]  The consortium that owns Kochi is reported to have defaulted on an annual payment of  156 crores as a bank guarantee. In April 2010, the BCCIs working committee had rejected demands from Kochi and Pune Warriors for a reduction in their franchisee fees. The two new franchises, which made their debuts in 2011, had sought a 25% waiver on the grounds that the BCCI had stated in the bidding document that each team would play 1 8 league matches in a season. The schedule was later reduced to 14 matches per team. - edit]2012 spot fixing case Main article:  2012 Indian Premier League spot fixing case On 14 May 2012, an Indian news channel  India TV  aired a  sting operation  which accused 5 players involved in  spot fixing. Reacting to the news, Indian Premier League president  Rajiv Shukla  immediately suspended the 5 uncapped players. The five players were,  TP Sudhindra  (Deccan Chargers),  Mohnish Mishra  (Pune Warriors), Amit Yadav,  Shalabh Srivastava  (Kings XI Punjab) and  Abhinav Bali, Delhi cricketer . [18]  However, the report went on to claim that none of the famous cricketers were found guilty. On the reliability of the report,  Rajat Sharma, the  editor-in-chief  of news channel  India TV  quoted that the channel had no doubts about the authenticity of the sting operation and prepared to go to court. [19] Mohnish Mishra who was part of  Pune Warriors India  team for the season, admitted to have said that franchises pay black money, in a sting operation. Mishra was caught on tape saying that franchisees paid them black money and that he had received  1. 5  crore  (US$273,000)  from the later, among which  1. 2  crore  (US$218,400)  was black money. [20]  He was also suspended from his team. [21]

Legalizing Marijuana Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Legalizing Marijuana - Research Paper Example Although there are many voices and opinions about this topic, the legalization of the drug could support a more stable criminal justice system and prevent the consequences of arrest on citizens that far outweigh the nature of the crime. In understanding the argument for the legalization of marijuana, one must first understand what aspects of the drug is relevant to legalization. The cannabis plant is one of the oldest cultivated varieties of plants in the history of the world. There is evidence that shows that the plant was used for both clothing manufacture and for its intoxicating effects, but there is also some evidence to show that it was grown for its food potential as well (Green, 2002, p. 10). The plant has an Asian origin, although scientists have been unable to determine a specific origin as the long history of the plant defies the ability of research to trace it back to an origin. ` The cannabis plant has many uses that go beyond just the use of the leaves as an intoxicant. Henry Ford made a prototype of a vehicle using hemp (the fiber derived from the plant) based plastics for the body which turned out to be stronger than steel. He was also working on a hemp based oil product for fuel (Green, 2002, 17). Hemp fibers can be used to create natural The drug has an infamous quality as there have been tales and myths reported from the results of usage of the intoxicant. From the 13th century there are writings from Marco Polo about a Persian ruler who had disciples who committed religiously motivated murder who were inspired by the use of cannabis. There is a similar contemporary tale of Shiites who recruit assassins who are users of the drug. In a similar vein, there are stories of African white land owners addicting the Bushmen of the area to marijuana as a means of controlling them (Roffman, 2006, p. 6). All these tales describe the worst imaginable horrors that can be

Roles and Responsibilities of Nurses Research Paper

Roles and Responsibilities of Nurses - Research Paper Example If the nurse fails to observe her duty with sincerity, it would become very difficult for the doctors to perform their jobs. A professional nurse must be competent enough to meet the standards defined by clinics and hospitals and must have proper education regarding the field (Blais, 2006). A professional nurse must reflect professionalism from her attitude and behavior towards the assigned responsibilities. It is of extreme importance that the nurses are sincere to their job and duties because they have got many lives at stake (Child & Institute of Medicine (U.S.), 2004). Nursing has been stereotyped with many other characters and professions. It is a general conception that nurses are only female and if male nurses are seen in the profession, they are generally resembled to female and are considered gay. Male nurses are usually not treated with the same respect that they deserve. It is a common belief that the people who adopt nursing are dropouts from universities and are failures (S. Summers & H. Summers, 2009). It is also considered that students who are weak in their studies and are not interested in studying are sent to study nursing. It is also considered that the nurses are working for the doctor, whereas actually they work under the doctor’s guidance and have the responsibility to update the doctor. In reality nurses are figures of sincere devotion, care, patience and strength. The strength, sincerity, feeling of care, love for the people and selflessness are some attributes that should be present in a nurse (Chitty & Black, 2011). The nurse plays a major role in curing the patient by providing the patient with psychological support and reviving the patients who have lost hope to recover. It is one of the major roles played by a nurse, which is generally not known by the people. Oftentimes a nurse can do what doctors cannot. Doctors can only treat the patient with medicines, but the psychological support can only be given by the nurse, and that plays a major role in curing the patient. A nurse also plays a role of a teacher. She helps the patient to get to know about their health condition in detail. This role is not known by many people in general either (Guine?e, 1970). My role model in nursing is Callista Roy. She is a complete woman and an outstanding nurse who has strived to serve the patients with all her heart and soul. Her views and concepts regarding this profession are very unique and practical. It is a general misconception that nurses have a very easy job as they just follow the doctor’s order. Nurses are responsible for doing much more than that. They have the responsibility to support the patient throughout his recovery process, remain attentive and alert during their entire working time in order to take timely actions which could otherwise lead to serious consequences. Their sincere duty can save lives while on the other hand, any mishandling or irresponsibility can lead to death of patients concerne d. They are obliged to remain aware of the patient’s conditions more than a doctor and update the doctors regularly (Blais, 2006). It is the core responsibility of a nurse to treat patients without any discrimination of cast, color or creed. A nurse must see each patient as a suffering human only and nothing other than that (Allen, 2001). A nurse

With The Help Of Bcg Matrix Marketing Essay

With The Help Of Bcg Matrix Marketing Essay In the late 1960s a consultant for the Boston Consulting Group presented his ideas about cash deficient and growth deficient businesses and the need for a balance between cash generators and cash users. In 1968, BCG created the growth-share matrix, a simple chart to assist large corporations in deciding how to allocate cash among their business units. The corporation would categorize its business units as Stars, Cash Cows, Question Marks, and Dogs (originally Pets), and then allocate cash accordingly, moving money from cash cows toward stars and question marks that had higher market growth rates, and hence higher upside potential. The growth-share matrix was intended to analyze a portfolio from a corporate perspective because it is only at that level that cash balance is meaningful. A business may, however, be segmented further using this diagnostic tool to understand the positions of its various product lines or market segments. This portfolio can therefore be made up of products in a multi-product company, divisions in a multidivisional company and companies in a conglomerate. The BCG Growth-Share Matrix is based on the observation that a companys business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name growth-share. Market growth serves as a proxy for industry attractiveness, and relative market share serves as a proxy for competitive advantage. The growth-share matrix thus maps the business unit positions within these two important determinants of profitability It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. It is a two dimensional analysis on management of SBUs (Strategic Business Units). In other words, it is a comparative analysis of business potential and the evaluation of environment. For each product or service, the area of the circle represents the value of its sales. The BCG Matrix thus offers a map of the organizations product (or service) strengths and weaknesses, at least in terms of current profitability, as well as the likely cash flows. The need which prompted this idea was, indeed, that of managing cash-flow. It was reasoned that one of the main indicators of cash generation was relative market share, and one which pointed to cash usage was that of market growth rate. Derivatives can also be used to create a product portfolio analysis of services. So Information System services can be treated accordingly. Relative market share This indicates likely cash generation, because the higher the share the more cash will be generated. As a result of economies of scale (a basic assumption of the BCG Matrix), it is assumed that these earnings will grow faster the higher the share. The exact measure is the brands share relative to its largest competitor. Thus, if the brand had a share of 20 percent, and the largest competitor had the same, the ratio would be 1:1. If the largest competitor had a share of 60 percent; however, the ratio would be 1:3, implying that the organizations brand was in a relatively weak position. If the largest competitor only had a share of 5 percent, the ratio would be 4:1, implying that the brand owned was in a relatively strong position, which might be reflected in profits and cash flows. If this technique is used in practice, this scale is logarithmic, not linear. On the other hand, exactly what is a high relative share is a matter of some debate. The best evidence is that the most stable position (at least in Fast Moving Consumer Goods  FMCG  markets) is for the brand leader to have a share double that of the second brand, and triple that of the third. Brand leaders in this position tend to be very stable-and profitable. The reason for choosing relative market share, rather than just profits, is that it carries more information than just cash flow. It shows where the brand is positioned against its main competitors, and indicates where it might be likely to go in the future. It can also show what type of marketing activities might be expected to be effective. Relative Market Share  = SBU Sales this year leading competitors sales this year. Market growth rate Rapidly growing in rapidly growing markets, are what organizations strive for; but, as we have seen, the penalty is that they are usually net cash users they require investment. The reason for this is often because the growth is being bought by the high investment, in the reasonable expectation that a high market share will eventually turn into a sound investment in future profits. The theory behind the matrix assumes, therefore, that a higher growth rate is indicative of accompanying demands on investment. The cut-off point is usually chosen as 10 per cent per annum. Determining this cut-off point, the rate above which the growth is deemed to be significant (and likely to lead to extra demands on cash) is a critical requirement of the technique; and again makes the use of the BCG Matrix problematical in some product areas. What is more, the evidence,  from FMCG markets at least, is that the most typical pattern is of very low growth, less than 1 per cent per annum. This is outsid e the range normally considered in BCG Matrix work, which may make application of this form of analysis unworkable in many markets. Where it can be applied, however, the market growth rate says more about the brand position than just its cash flow. It is a good indicator of that markets strength, of its future potential (of its maturity in terms of the market life-cycle), and also of its attractiveness to future competitors. It can also be used in growth analysis. Market Growth Rate  = Industry sales this year Industry Sales last year. The analysis requires that both measures be calculated for each SBU. The dimension of business strength, relative market share, will measure comparative advantage indicated by market dominance. The key theory underlying this is existence of an experience curve and that market share is achieved due to overall cost leadership. BCG matrix has four cells, with the horizontal axis representing relative market share and the vertical axis denoting market growth rate. The mid-point of relative market share is set at 1.0. if all the SBUs are in same industry, the average growth rate of the industry is used. While, if all the SBUs are located in different industries, then the mid-point is set at the growth rate for the economy. Resources are allocated to the business units according to their situation on the grid. The four cells of this matrix have been called as stars, cash cows, question marks and dogs. Each of these cells represents a particular type of business. growth_share_matrix.gif Stars-  Stars represent business units having large market share in a fast growing industry. They may generate cash but because of fast growing market, stars require huge investments to maintain their lead. Net cash flow is usually modest. SBUs located in this cell are attractive as they are located in a robust industry and these business units are highly competitive in the industry. If successful, a star will become a cash cow when the industry matures. Cash Cows-  Cash Cows represents business units having a large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be utilized for investment in other business units. These SBUs are the corporations key source of cash, and are specifically the core business. They are the base of an organization. These businesses usually follow stability strategies. When cash cows lose their appeal and move towards deterioration, then a retrenchment policy may be pursued. Question Marks-  Question marks represent business units having low relative market share and located in a high growth industry. They require huge amount of cash to maintain or gain market share. They require attention to determine if the venture can be viable. Question marks are generally new goods and services which have a good commercial prospective. There is no specific strategy which can be adopted. If the firm thinks it has dominant market share, then it can adopt expansion strategy, else retrenchment strategy can be adopted. Most businesses start as question marks as the company tries to enter a high growth market in which there is already a market-share. If ignored, then question marks may become dogs, while if huge investment is made, they may have potential of becoming stars. Dogs-  Dogs represent businesses having weak market shares in low-growth markets. They neither generate cash nor require huge amount of cash. Due to low market share, these business units face cost disadvantages. Generally retrenchment strategies are adopted because these firms can gain market share only at the expense of competitors/rival firms. These business firms have weak market share because of high costs, poor quality, ineffective marketing, etc. Unless a dog has some other strategic aim, it should be liquidated if there is fewer prospects for it to gain market share. Number of dogs should be avoided and minimized in an organization. fwk-tanner-fig02_017.jpg Limitations of BCG Matrix The BCG Matrix produces a framework for allocating resources among different business units and makes it possible to compare many business units at a glance. But BCG Matrix is not free from limitations, such as- BCG matrix classifies businesses as low and high, but generally businesses can be medium also. Thus, the true nature of business may not be reflected. Market is not clearly defined in this model. High market share does not always leads to high profits. There are high costs also involved with high market share. Growth rate and relative market share are not the only indicators of profitability. This model ignores and overlooks other indicators of profitability. At times, dogs may help other businesses in gaining competitive advantage. They can earn even more than cash cows sometimes. This four-celled approach is considered as to be too simplistic. BCG Matrix of Nestle According to Nestle, the relative market share and market growth rates of different products are given below:- Name Relative Market Share Market Growth Rate Cerelac 31.2% 45% Nestle Milk 21% 39% Kit Kat 19% 34% Maggi Noodles 18.76% 64% Nestle Dahi 3% 12% Market Growth Star Ceralec Nestle Milk Kit Kat Cash Cowcartoon_cows.gif Maggi Noddles DogNEWFOUNDLAND-DOG-LEO.jpg Nestle Dahi Relative Market Share Conclusions: Cerelac: Cerelac is one of the leading baby food products. It has witnesses quite a long hold on market share and it s a major contributor for Nestle. Nestle Milk and Kit Kat: Relative market share of Nestle milk and Kit Kat is low as compared with its growth thats why they are lying under head Question mark. Maggi Noodles: Growth rate of Maggi Noodles is low as compared with its Relative market share thats why they are lying under head Question mark. Nestle Dahi: Its both relative market share and growth rate are low as compared with other products thats why it is lying under head Dog.

Macomber

A crowd of natives has just carried Francis Macomber triumphantly into camp. Macomber, a good-looking athletic type, has just blown it on a lion hunting adventure and now everyone knows he's a coward. Macomber's wife can't contain her resentment and humiliation about her husband's breakdown on the hunt. This is not a proud moment for the Macombers. Shmoop Editorial Team. â€Å"The Short Happy Life of Francis Macomber† Shmoop. com. Shmoop University, Inc. , 11 Nov. 2008. Web. 12 Apr. 2013. Hemingway's Short Stories By Ernest Hemingway Summary and Analysis â€Å"The Short Happy Life of Francis Macomber†Ã¢â‚¬  Hemingway's Short Stories: Summary and Analysis: â€Å"The Short Happy Life of Francis Macomber† Wiley Publishing, n. d. Web. 12 Apr. 2013. Hemingway, Ernest. â€Å"FAST-US-1 Intro to American English Reference File. † FAST-US-1 Intro to American English Reference File. Charles Scribner's Sons, 7 May 2010. Web. 12 Apr. 2013. â€Å"The Short Happy Life of Francis Macomber. † Wikipedia. Wikimedia Foundation, 04 Nov. 013. Web. 12 Apr. 2013. Gaillard, Theodore L. â€Å"JSTOR. † The English Journal. Vol. 60. N. p. : National Council of Teachers of English, 1971. 31-35. The English Journal. Web. 12 Apr. 2013. I. Francis Macomber and his wife Margaret (usually referred to as â€Å"Margot†), are on a big-game safari in Africa, guided by professional hunter Robert Wilson. Earlier, Francis had panicked when a wounded lion charged him. Margot mocks Macomber for this act of cowardice, and it is implied that she sleeps with Wilson.The next day they hunt buffalo. When they find the buffalo, it charges Macomber. Francis, faced with a buffalo, suddenly becomes a man of courage, but his shots are too high. Wilson fires at the beast as well, but it keeps charging. Macomber kills the buffalo at the last second. At the same time, Margot had also fired a shot from the car, which instead hits Macomber in the skull and kills him. F or once, they are both on the same side, shooting at the same bull, but tragically she kills the man she was trying to save.In â€Å"The Short Happy Life of Francis Macomber,† Hemingway uses his famously sparse prose style and villains with the moral make-up of animals to demonstrate the ironic truth that happiness is fleeting and had better not depend upon others. II. The narrator furnishes details, nothing more, but packs in those details is all the psychological nuance of a session with a psychoanalyst. In â€Å"The Short Happy Life,† a numerous basic actions can go a great distance. The sentences are certainly not fancy, but they reveal a ton about the characters.For example: â€Å"The mess boy had started them already, lifting the bottles out of the canvas cooling bags that sweated wet in the wind that blew through the trees that shaded the tents† (p. 1). Here, Hemingway speaks volumes in one sentence: the feeling in the air is apparent, he sets the visual scene, and he conveys ideas of class and environment. Readers know where they are, and what kind of people they are dealing with. Hemingway also lets the dialogue do a lot of the work. That way readers get to know the characters through what they say instead of having Hemingway tell them what to think.At the story's opening, for example, Margot says, â€Å"I'll have a gimlet too. I need something† (p. 1). This unadorned expression gives the reader their initial impression of Margot: She will drink because she needs something – but something for what? Something, readers soon find out, to dull the rage and disappointment over Macomber's failure and something as in â€Å"my husband gave me nothing, so give me something. † Lastly, this short sentence says â€Å"Macomber's wife,† not Margot, so readers know that this man's wife needs something, and she needs it because of him.That's a whole lot of meaning for eight short words. He omits things because he trust s the readers to be active, and to understand what he is saying indirectly. Hemingway packs a lot of unsaid things into the actual words on the page. III Animals: A technique that emerges as one of the most impressively effective is Hemingway’s use of animals, for behind the scenes of the five-act tragedy that constitutes â€Å"The Short Happy Life of Francis Macomber† stalks a troupe of inhuman supporting actors whose effect on the understanding of Hemingway’s story is crucial.Wether in the from of a charging lion or, more subtly, in Margot Macomber’s back-handed reference to those â€Å"big cowy things that jump like hares† (p. 9), Hemingway uses his animal menagerie as a standard against which to measure and evaluate his human actors. Francis Macomber’s safari turns out to be quite different from a romantic adventure out of Martin Johnson’s storybook; Macomber’s adversaries are a far cry from â€Å"Old Simba the lion, the b uffalo, Tembo the elephant† (p. 22) and the Natural History Museum that the columnist describes.Hemingway suggests here that Macomber has emerged from the fairytale world of high society into the real world of tooth and claw. It is in conjunction with the animals they themselves hunt that readers can best evaluate Robert Wilson, Francis Macomber, and his wife. Wilson emerges as â€Å"the professional. † He is self-confident and almost detached from the jungle world of his employers. From Margaret’s point of view he seems a killer, but his â€Å"flat, blue, machine gunner’s eyes† (p. 8) ironically seem to raise Wilson into a position of dominance over the brutal struggle for supremacy that he witnesses.Margot Macomber, on the other hand, is deeply enmeshed in this struggle. Her husband labels her â€Å"a bitch† (p. 22) after her return from Wilson’s tent and refers to her â€Å"bitchery† (p. 10) elsewhere in the story, but more s pecific than this implicitly negative criticism of Macomber is Hemingway’s explicit use of animals as a verbal weapon in the mouth of Margot. To Francis’ self-punishment Margot adds criticism of her own. When Francis passes her some cooked eland he shot, she scoffs at his offering with the comment: â€Å"They’re the big cowy things that jump like hares, aren’t they? (p. 9). Rubbing salt into his wounded ego, she facetiously asks, â€Å"They’re not dangerous, are they? † (p. 9). All Francis has been able to shoot by this point in the safari are relatively harmless animals, and he has proved himself a coward in the face of the only dangerous game he has encountered. Although Hemingway links Margot with no specific animal, she does materialize as the condensation of all the most dangerous qualities of female carnivores. To Robert Wilson she is a typical American woman, one of the â€Å"hardest in the world: the hardest, the cruelest, the most predatory, nd the most attractive† (p. 8). Externally she is so â€Å"enameled in that American female cruelty† (p. 9) that she seems even more insensitive than Robert Wilson. While she is seen as cruel and predatory, her husband is compared with a rabbit and is at the end linked with the lion whose head is blown off by Wilson. Hemingway’s subtle identification of Macomber with the lion he is hunting serves a far more important purpose than symbolically to foreshadow his death at the hands of his wife.Indeed, it is through Macomber’s links with both the lion and the buffalo that readers become aware of his transition from emotional adolescence to manhood. Initially, the lion’s bravery and determination are used strictly as a contrast to Macomber’s rabbit-like trembling. In his struggle for survival the lion with half his head shot away kept â€Å"crawling on toward the crashing, blasting thing that had destroyed him† (p. 21). He stare d defiantly with â€Å"yellow eyes, narrowed with hate† (p. 19); similarly, â€Å"Francis Macomber found that, of all the many men that he had hated, he hated Robert Wilson the most† (p. 3). Momentarily facing the challenge posed by the lion, Macomber feels â€Å"sick at his stomach† (p. 16) and cannot control his shaking. â€Å"The fear was still there like a cold, slimy hollowin all the emptiness where once his confidence had been and it made him feel sick† (p. 11). The difference between Macomber and the lionis suggested by the nature of their respective wounds. Macomber’s psyvchological â€Å"wound† can be traced ultimately to his overall weakness and, more recently, to the effects of his â€Å"huntress† wife. But the lion’s wound is more a â€Å"red badge of courage† incurred in combat.Instead of fear, a . 30-06 220 grain solid bullet causes the â€Å"sudden hot scalding nausea† (p. 15) in the lion’s s tomach. In contrast, the nausea of fear experienced by Macomber is one of nothingness. The lion is broken down and fights his fate to the end, whereas Macomber has collasped internally, â€Å"gone to pieces nervously† (p. 8). Macomber bolts like a rabbit, where in the lion â€Å"all of him, pain, sickness, hatred and all of his remaining strength, was tightening into an absolute concentration for a rush† (p. 19) directly at his attackers.In death he becomes almost human. Macomber becomes, by his own admission, a rabbit. But Macomber changes. His metamorphosis from â€Å"rabbit† and â€Å"laddy-buck† occurs after the second crossing of the stream that separates the camp from the hunting ground. Just as we view the initial conflict through the lion’s stream-of-consciousness as he watched Macomber dismount from the car, so we now see Macomber observe â€Å"three huge, black animals looking almost cylindrical in their long heaviness, like big black ta nk cars† (p,27). The situation has been inverted.Where the lion saw the car and its passengers in animal terms, â€Å"bulking like some super-rhino† (p. 15), Macomber sees the animal in car terms. Hemingway’s inversion of style implies the conversion of Macomber to a lion-like figure and foreshadows his courageous birth into his all-too-short â€Å"happy life. † The hunter becomes the hunted; the man with newly achieved lion-like qualities falls prey to the predatory wife who has seen the change in her husband (p. 33) and herself has become white and ill with fear at what it portends.In Macomber’s death he is subtly linked with his own last victim, the buffalo: â€Å"Francis Macomber lay now, face down, not two yards from where the buffalo lay on his side.. † (p. 36). Linked with the buffalo both in the manner of death and by physical proximity, Macomber has, at last, achieved the transition from â€Å"rabbit† to lion, to bull, and to manhood. Hemingway’s subtle use of animals as an evaluative device has helped to turn what would have been a story of pitiableness into one that approaches tragedy.Hemingway is very careful with these details so that the reader can fully explore the extent to which Macomber has sunk. (margot dominant)In addition to Macomber’s embarrassed cowardice, he watches as Margot kisses Wilson on the mouth, calling him â€Å"the beautiful red-faced Mr. Wilson. † After Margot returns from sleeping with Wilson, readers learn about the reasoning for her marriage to Frances. She is too beautiful for Francis to divorce her, and Francis has too much money for her to ever leave him. When Macomber reminds Margot the there â€Å"wasn’t going to be any of that.You promised there wouldn’t be,† readers realize that this deceit has been going on for a long time. In years past Macomber has never been enough for his wife, but being here, on the safari, was supposed t o change all that. Yet Margo’s betrayal is so open and executed in such defiance that Macomber gets to know how very much his cowardice has changed everything. Margot will continue to press her advantage until the end, when she notices that Macomber is gaining courage and a strong sense of his own manhood.The shooting of the first buffalo marks the beginning of the tremendous change in Macomber. In all of his life, he has never felt so remarkable. On the other hand, Margot sits â€Å"very white faced. † She realizes that Macomber is changing, and she fears this change. She fears this change because she is losing psychological control over Macomber. She knows that if Macomber finally gains a sense of manhood, he will have the strength to leave her. She tries to taunt him, but he is oblivious to her existence. She now knows that his future does not include her.

Case Study: Translating Talent in Three Businesses Essay

1. How does Sol y Canto define its business? Identify the offer, the target market, and the product and delivery capability. Sol y Canto define its business by creating â€Å"music and performances that move, delight, excite and connect—connect that audience to the richness of Latin American culture; connect individuals, Hispanic and non-Hispanic, to each other through shared experience of music, poetry, humor and a joyful, playful vibe; and connect us all to our hopes and visions of a better world.† They have a wide target market ranging from preschoolers to senior adults in a wide variety of settings. Depending on the number of performers, the events can last anywhere between 45 minutes to two hours. They perform primarily in the US and Puerto Rico at concert halls/venues, school settings, and senior centers as part of their nonprofit’s mission to serve the community. Sol y Canto was founded as a result of an experience. In 1984 my husband and I met through a three-week cultural exchange tour to Nicaragua. We created our first band, Flor de Cana, out of that life changing event, committed to signing about the reality in Central America and opening the eyes of the North American people as to the role of our government in Nicaragua’s war in the mid-1980s. â€Å"Sol y Canto’s mission is to create music and performances that move, delight, excite and connect that audience to the richness of Latin American culture; connect individuals, Hispanic and non-Hispanic, to each other through shared experience of music, poetry, humor and a joyful, playful vibe; and connect us all to our hopes and visions of a better world.† Their target market has a wide range from young children to senior adults in a variety of setting. Their events can go for 45 minutes to two hours  depending on the number of performers. They usually perform in the US and Puerto Rico concerts. Schools, senior care centers for their nonprofit. 2. Describe the culture of the Amadors’ business. Amadors’ culture is very simple. They are a small company of six that communicates regularly. They are all extremely close and have developed a strong sense of respect, consideration and open communication with one another. They hold weekly staff meetings to ensure that all issues are resolved quickly. 3. Which methods of deciding upon business opportunities did Rosi and brian Amador pursue? Rosi and Brian saw opportunity in their voice over business, so they began focusing on pursuing voice over work out of their home. They used their twin daughters to help with the voice-overs, as well as kept costs low by staying at home. This led them to succeed. 4. What competitive advantages does Amador Bilingual Voice-Overs have in the voice-over field? List them and indicate whether each is based upon quality, price, location, selection, service, or speed/turnaround—or a combination of these. Amador Bilingual Voice-Overs have a competitive advantage because their pricing is competitive, their onsite facilities eliminate the cost of†¦